William Hill Canada Review
When you think of experienced sportsbooks, William Hill is definitely a brand that pops to mind.
However, even we were surprised to learn that William Hill was founded as early as 1934 as a telephone betting service! The company started offering an online betting product in the early 2000s and since then has evolved to become one of the leading betting providers in the world.
This sportsbook is operated by WHG International Ltd, which is registered in Gibraltar. The company holds reputable licenses issued by the Gibraltar Gambling Commissioner and the UKGC, and one by the Malta Gaming Authority.
With an excellent reputation attached to its name, William Hill has become one of the go-to sportsbooks, but is the hype based on facts?
In this review, we cover the pros and cons of wagering your bets at William Hill and let you know if this is a good option for Canadian bettors.
William Hill Overview
Wager-Free Welcome Bonus
Brand of 80+ Years
Greyhound & Horse Racing Best Odds
Excellent Darts Category
Great Bingo Section
Cluttered Sports Site
No Live Streaming
App Not Available in Canada
Interac not Available
How William Hill Works
Sleek Casino Design
First impressions can make or break a product.
That’s why we were gutted to see a dated design for William Hill Canada, with what feels like a throwback to an early 2000s website.
The cluttered layout of the website makes it somewhat difficult to navigate. The font used is quite small, and the overlapping text sometimes making it impossible to read.
Although it’s possible to read the Terms and Conditions, it’s disappointing to see that several pages that contain valuable information for bettors are not available.
Sadly, some of the links available don’t work, especially those at the bottom of the page for the ‘Rules’, ‘Help’, and ‘Contact Us’.
One way of solving this issue is by visiting the main UK homepage of William Hill, where all the links can be found.
Nevertheless, we believe that this information should be easily accessible on the Canadian sports site, especially since the information on the main site is mainly targeting UK customers.
Interestingly, this bad user experience is specific to the Canadian sports section.
The main UK-facing site has a contemporary and user-friendly design. The Canadian casino section is also well-designed as we will see later on in this review.
This huge contrast makes the Canadian sports betting section feel like an afterthought. This brand knows how to do it right, it just hasn’t made the effort yet.
Should we judge this betting site by its cover? Let’s delve into the other sections to see if the pros outweigh the cons.
How to Sign Up at William Hill
But first, how do you sign up at William Hill sportsbook?
1.Press the ‘Join Now’ button at the top right corner of the homepage.
2. A registration form will pop up. Fill in all the required details and press ‘Agree and Join’.
3. William Hill will send a verification code via email or SMS to verify your account. Just input the code and you’re good to go!
William Hill’s Bonuses And Promotions
Wager-Free Welcome Bonus
New users can get up to $250 in free bets as a welcome offer. This is a respectable amount that surpasses that of sportsbooks like Sports Interaction, Unibet, and 10bet.
However, it also does not match bonus amounts from the likes of Intertops and Bet99.
Having said that, this bonus is different from the usual deposit match bonuses that most Canadian sportsbooks offer.
In fact, it’s the wager-free requirements that really make this an enticing bonus to claim.
Let’s take a closer look at how this bonus works and how it translates into more money for your bankroll.
To access this promotion, follow the steps below:
Create a new account on the website by clicking the “Join Now” button.
Fill in the necessary information.
Enter the promotional code CAN250 during the registration process.
Place a first minimum bet of $20 at odds of 1.50 or higher.
You will receive 50% of your first deposit as a free bet up to a maximum of $50.
While the first part of the bonus is awarded as a 50% match bonus, the remainder is a series of free bets. To receive the rest of the bonus, you need to keep the following in mind:
- Place 12 additional bets with minimum odds of 1.50.
- The minimum stake for these bets is $25.
- The bets must be placed on a single or a multiple.
- You’ll receive a free bet of $50 for each three qualifying bets.
- The free bets will be credited into your account once all three qualifying bets are settled.
There are no wagering requirements listed for this bonus. This is a welcome change from most sportsbooks promotions with high rollover requirements.
What this means is that you can withdraw any winnings without the usual hassle of wagering a considerable sum of money.
However, there are a couple of other things to keep in mind.
You need to wager a minimum of $400 to claim the full $250 bonus.
In contrast, Casumo, which also has a $250 sportsbook offer, requires only $250 worth of deposits to get the same bonus amount.
Moreover, free bet stakes are excluded from all payouts. This means if you place a $25 bet which leads to a win of $50, you can only withdraw the $50.
This contrasts with a regular bet where the payout would include both the stake and any winnings.
While these might lower the overall value you’ll get from the bonus, we feel that the wager-free requirements help balance this out.
Are There Any William Hill Promo Codes for Canadians?
At the time of this review, the only promotional code available can be used to redeem your welcome bonus of $250. Make sure to include the promo code CAN250 when registering a new account to benefit from this promotion.
Unfortunately, this sportsbook doesn’t offer a wide range of promotions, making it inferior to sportsbooks like Bet99 that invest heavily in promotions.
Apart from the welcome bonus, William Hill provides enhanced odds for multiple markets, which we will see later on in this review.
We suggest you check the promotions page periodically to see if any new promotions are available.
When registering your account, you can select the option to be informed via e-mail or SMS about promotional offers.
Sports Betting at William Hill
Excellent Darts Category
Best Odds Guaranteed for Horse and Greyhound Racing
Not Focused on Canadian Sports
Live Streaming Unavailable in Canada
The sports betting options at William Hill are varied, with the platform covering over 30 different sports.
You can easily view all sports options in the top menu, where you can see the most popular sports for Canada, like:
- Horse Racing
The platform doesn’t focus only on sports and has other entertainment options for bettors, such as:
When it comes to e-Sports, a category that keeps gaining traction in Canada, the selection does not disappoint, with options for:
- StarCraft 2
- Dota 2
- League of Legends
Although there are several sports covered by William Hill, there are specific sports that William Hill specializes in.
The sportsbook’s large volume of markets for soccer is a nod towards its UK roots.
It is also betting heaven for sports like horse racing and niche sports like darts.
William Hill even sponsors the William Hill World Darts Championship, which is an annual championship on the darts calendar.
With plenty of darts markets like match winner, highest checkouts, most 180s and more, William Hill is arguably your go-to betting site for darts.
The sportsbook’s focus on these sports does come with a downside.
Unfortunately, it does not specialize in Canadian favourites like ice hockey and American football.
Although William Hill offers enough betting options to keep the average bettor satisfied, we suggest a Canadian sportsbook like Sports Interaction for a better range of betting markets and promotions for these sports.
If you do find the sports event you’re looking for, William Hill offers plenty of bet types.
The betting markets available include:
- Single Bet
- Multiple Bets
- Lucky 15
- Lucky 31
- Lucky 63
- Super Heinz
- Forecast/Tricast bets
In case you’re unsure about the different betting markets, you can easily read up on each definition on the website’s help guide.
Live Betting and Live Streaming
As is standard with Canadian sportsbooks, William Hill offers a good range of live betting options.
The platform also comes with a handy drop-down menu where you can select the sport of your choice.
Once again, the layout isn’t the sleekest, but it’s good enough for you to find what you’re looking for without a lot of effort.
We don’t have the same good news for live streaming options. Although live streaming is available, there are some restrictions.
The only sports covered are horse and greyhound races for the UK and US markets for the time being.
Moreover, this service isn’t available for countries like Canada.
With these restrictions in mind, William Hill is not the best option for live streaming and will require you to watch the events on another platform.
The website also supports cash out options. At William Hill, you will find this referred to as cash-in.
This is an added feature that allows customers to settle their bets at a given value before the matches are over.
Bettors should be aware that not all bets are eligible for this feature.
To see if your bets are eligible for cash-in, you need to:
- Click on your “My Bets” icon.
- When cash-in is available, you’ll see a button with that information that also shows the amount of cash in profit.
- You’ll have to confirm the value.
- Once the process is completed, you’ll see a confirmation message.
For the time being, partial cash-in isn’t available, but we hope it will be implemented in the future.
William Hill’s Odds
The odds available at William Hill are usually competitive, and you can also take advantage of enhanced odds for some events.
The company also offers the best odds guaranteed for all UK and Irish greyhound and horse racing.
Best odds guaranteed means that if you bet on a race and take the available price, if the starting price (SP) is a better price, William Hill will settle your bet at SP.
This means no more disappointment if the price gets better and better, you’re guaranteed whichever is higher – the SP or the price you took.
So when placing bets on these races, you can definitely get more value for money.
This is great news for horse racing enthusiasts, and we’d love to see this extended to other sports in the future.
William Hill Casino
Exclusive Casino Games
Great Bingo Section
We were pleasantly surprised when we visited the casino section for Canada and found it to be a lot easier on the eyes.
It’s sleek and how we expect a gambling site to look in this day and age.
We hope this means that the sports section will be updated soon to reflect a more intuitive design.
William Hill splits its game options into:
- Live Casino
We admit that we found it slightly confusing to navigate the different categories. There are cases where you might find one option repeated in other tabs.
This is the case with Live Dealer inserted in the Casino section, but also has a category of its own.
Once you understand how the games are distributed and organized, you’ll see that there are thousands of titles to play, and you’ll certainly find several that appeal to your taste.
Throughout the several sections, you’ll find games like:
- Vegas Millions
- Live casino
- Game shows
- Table games
One of the things we particularly liked is that William Hill offers some exclusive games. This is an offering we rarely see at Canadian sportsbooks, so big thumbs up to William Hill for the effort.
We took the opportunity and had a fun time playing the exclusive Wild Hot Chilli Reels by Red Tiger.
If you prefer to stick to familiar games that you know and love, you’ll find games from renowned providers such as:
- 1X2 Network
- NextGen Gaming
- Play’n GO
- Red Tiger Gaming
- SG Digital
Another aspect we loved about William Hill’s casino section is the comprehensive bingo section, with more than 174 games available.
Unfortunately, bingo is sidelined at most betting sites, so it’s great to see William Hill taking this category seriously!
Is William Hill Safe?
Three Reputable Licenses
Decades of Experience
Responsible Gambling Focus
As we’ve mentioned earlier in this review, William Hill has several decades of industry experience and is a well-known sportsbook.
Its 80+ years of experience means that this brand has been doing something right to survive for this long.
The company has also maintained an excellent reputation amongst bettors worldwide, with bettors praising the betting experience at William Hill.
The brand is licensed by the Gibraltar Gambling Commissioner, UKGC, and the Malta Gaming Authority.
These three licenses ensure that the platform operates according to the regulations and legislation to guarantee a safe environment for customers.
On top of that, William Hill also supports Safer Gambling initiatives. These initiatives allow the customers to take advantage of several options to help them stay in control, such as:
- Deposit limits
- Product blocking
- Session time reminders
- Short time out
- Account closure
A lot of these limits can be set during account registration, or adjusted in your account section after registration.
All the financial transactions made at William Hill are done through reputable financial institutions.
This guarantees that your banking information and money are safe, whether you’re making a deposit or a withdrawal.
No Withdrawal Fees
Fast E-Wallet Payments
Interac not available
This sportsbook offers plenty of payment options. You can also easily find information about the processing times and limits for each option on the Help Guide.
The available methods for deposits for Canadians include:
|Payment||Min. Deposit||Max. Deposit|
|Credit Card (VISA, MasterCard, Maestro)||Varies||$150,000|
|Debit Card (VISA, MasterCard, Maestro)||Varies||$150,000|
|Kalibra and Postepay||Varies||$150,000|
When it comes to withdrawals, the methods available are:
|Payment||Min. Withdrawal||Max. Withdrawal||Time Period|
|Debit Card (VISA, MasterCard, Maestro)||$5||$33,000||1-3 business days|
|Credit Card (VISA, MasterCard, Maestro)||$5||$33,000||1-3 business days|
|Skrill||$5||$80,000||1 business day|
|Neteller||$5||$30,000||1 business day|
|Instadebit||$5||$100,000||3-5 business days|
|Neosurf||$10||$12,000||3-5 business days|
|Bank Transfer||$25||$100,000||3-5 business days|
Unfortunately, Interac is not available, which is a pity as it’s one of our preferred payment methods to use in Canada.
As you can see from the table above, the withdrawal times range from one to five business days, with the best withdrawal times for Skrill and Neteller.
These withdrawal times are generally average, but e-wallets like Skrill and Neteller are a bit faster than most processing times we find at Canadian sportsbooks.
Are there any payment fees?
No, William Hill does not charge any additional payment fees. However, you might be subject to fees from the payment providers.
William Hill on Mobile
App Not Available in Canada
Although William Hill has plenty of mobile apps available, unfortunately, they are not downloadable in Canada.
On the plus side, you will find William Hill to be readily accessible on a browser-optimised website.
Unlike the desktop site, we had no problem navigating the site on mobile.
Our only issue with the mobile site is that it sometimes redirected us to the UK main site.
This is not a big problem as you will find everything you need there, but you will have to view UK-specific information such as the use of British currency for promotions.
Live Chat Available
Comprehensive FAQs Guide
Slower Process with Bot
Non-responsive Help Button
Help Guide is UK-Focused
If you’re looking for help, this sportsbook offers a live chat feature. Unfortunately, this didn’t work on the Canadian version and we had to navigate to the main UK site.
Contrary to most sportsbooks, the live chat directs you to a bot that prompts you with questions.
If you have straightforward questions, the robot will send you automated answers.
If you’d like to speak to a support agent, you just need to request that on the live chat and an agent will join the chat shortly after.
Please be aware that the waiting time may vary depending on the time of the day.
However, it usually doesn’t take more than 15 minutes for someone to get back to you.
Although we think the bot is efficient with replies, we did experience some frustration going through the step-by-step process of answering the bot’s questions.
You also need to answer the bot very directly.
For example, our query on wagering requirements for the sports welcome offer was painfully slow as the bot kept repeating the same questions in a loop and branching into topics that didn’t fit our query.
All in all, we’ve experienced faster customer support experiences at other sportsbooks without the extra layer of interacting with a bot.
The website also contains a comprehensive Help Guide that can be accessed from the main homepage of William Hill.
Again, the links to this section don’t work on the Canadian version of the website, but we managed to access it from the UK site.
The help guide contains a lot of useful content on topics such as:
- Deposits & Withdrawals
- Terms & Conditions
- My New Account
- Privacy Notice
- Sports Rules
- Gaming Queries
- Safer Gambling
- Betting Shops
Although the information is thorough, our disappointment is that it focuses mainly on the UK market, so some information might be irrelevant to Canadians.
William Hill does not come without its flaws. Our biggest peeve when reviewing the site was the user experience on the Canadian site.
While the main UK site is sleek and user-friendly, the Canadian sportsbook is difficult to navigate. It also contains several links that don’t work, and pages that do not offer information tailored to the Canadian market.
Bonuses and promotions are also very limited when compared to other sportsbooks.
All these issues make William Hill lose a few points in our scoring system.
However, we do feel that the pros outweigh the cons.
Firstly, William Hill is a safe and reputable sportsbook to bet at. It has decades of industry experience and a solid reputation with three gambling licenses.
It also has other benefits such as a varied betting selection, a good range of payment methods, and a specialization in categories that are hard to find at Canadian gambling sites.
All in all, William Hill is a trustworthy brand, and we feel it is the best choice for sports like darts and horse racing.
William Hill Alternatives
If William Hill is not your cup of tea, there are plenty of other options to choose from.
Bet365 comes complete with a user-friendly interface and a never-ending list of promotions.
Betway offers live streaming events, and also has a downloadable app that gives you full website functionality on mobile.
Last but not least, Sports Interaction is a Canadian sportsbook focused solely on Canadian bettors. This means that you can expect to find a range of betting markets and promotions for the likes of the NHL, NFL, and NBA.
Is William Hill trustworthy?
Yes, William Hill is a renowned brand in the iGaming industry that has been around for several decades.
This company holds two licenses issued by the regulatory authorities of Gibraltar and Malta. The platform follows all safety and security protocols to ensure that all the players are safe.
How long does William Hill take to pay out?
The withdrawal processing times vary according to the payment methods you’ve chosen. The waiting times may vary between a day to 5 business days, depending on your bank and the payment method selected.
Skrill and Neteller have the fastest withdrawal times for Canadian players. Usually, withdrawals processed via the same method used for deposits are faster due to the vetting documents already being completed.
Is William Hill legal in Canada?
Yes, William Hill is available in Canada and you can bet at the sportsbook without legal repurcussion. Players should be at least 18 years old to legally bet on this platform.
Does William Hill give the best odds?
William Hill offers competitive odds, and you can also benefit from enhanced odds for certain events. The sportsbook also offers a Best Odds Guaranteed promotion for greyhound and horse racing in the UK and Ireland.